DRL Announce Three-year Licensing Deal with Toy State
The Drone Racing League (DRL) recently announced a three-year licensing deal with toy industry leader and innovator — Toy State. The deal involves Toy State’s first co-branded racing toy drone — the Nikko Air.
Nikko Air DRL drones will be available as early as fall of 2017, hitting retail shelves just in time of DRL’s second drone racing season which is expected to be held in the summer of next year. Toy State is hoping to market the Nikko Air DRL line in the US and key European markets soon.
According to DRL CEO and founder Nicholas Horbaczweski,
Nikko is the most respected name in RC vehicles and partnering with them as they introduce this new line of flying RC toys into the market is a natural fit for us. Young fans watching DRL on ESPN and Sky Sports who want to be like their favorite DRL pilots will have an unprecedented opportunity next year to experience the thrill at home.
Founded in 1984, the Toy State portfolio includes Hot Wheels, Teenage Mutant Ninja Turtles, Barbie, DC Comics and Thomas and Friends range of toy products, among others. The brand regularly partners with major auto and lifestyle brands such as Caterpillar to produce toy products for kids of all ages.
The Toy State deal is the second major partnership deal for DRL, coming soon after Bud Light’s announcement that it has signed on as the title sponsor of next year’s Bud Light DRL Tryouts.
With two major partnership deals in the bag now, the future looks good for the Drone Racing League.