DJI Drops Phantom 4 Soon after Phantom 3 Culling
In a bizarre move not long after it removed the Phantom 3 Advanced, Professional and 4K models from its online store, DJI has announced that it is terminating production of the Phantom 4 — making it the Phantom with the shortest lifespan since the range was introduced a few years ago.
To be specific, the Phantom 4 has been around for a mere 10 months having been unveiled only in March last year. DJI made this unusual announcement in an email communication to its dealers recently. The email also stated that the company is still struggling to produce enough Mavic Pro units and that the looming Chinese New Year at the end of this month will affect production of the popular consumer drone as production lines take a break of between 2 and 3 weeks.
With the P4 and most of the P3 models terminated, DJI’s entry-level and mid-range drone lineup now consists of the:
- Mavic Pro
- Phantom 3 Standard
- Phantom 2
- Phantom 4 Pro
- Phantom 4 Pro Plus
News of DJI’s bizarre move have sparked plenty of rumors across the Internet with many speculating that the Shenzhen-based drone juggernaut is gearing up for a takeover by Apple. This may prove to be true since DJI and Apple have had cozy ties for some time now. DJI products and packaging also take plenty of aesthetic cues from Apple. And as any avid Apple fan would now, the latest DJI products are often available first at Apple Stores before other DJI dealers get their stock so it’s not surprising if Apple plans to acquire the iconic drone brand.
There are also rumors that the consumer drone boom has past its peak and that DJI is digging in for the long haul by simplifying its product lineup. This makes sense since having a sprawling line of products only complicates manufacturing processes and marketing. With the global economic slowdown showing no signs of recovery any time soon, it is also possible that sales of DJI products have taken a dent so streamlining its product range is quite possibly a wise move in staying competitive.
Another possibility is that DJI is shifting its focus from consumer drones to the more lucrative commercial drone market which is seeing steady growth. Whatever the reason is, we can only speculate for now and since spring is just a few months away, we may just see some interesting development at DJI.